About us
Our story so far
We help European B2B SaaS founders build repeatable US sales motions.
Who we are
About RCO
About RCO
RCO is a GTM consultancy helping European B2B SaaS companies (€3M-€15M ARR) crack the US market. We specialize in diagnosing what's actually broken in your sales motion—whether it's your ICP, messaging, process, or people—and building a validated playbook you can hand off to a VP Sales with confidence.
We work with founders in complex markets (RegTech, ESG, Supply Chain, FinTech) who have product-market fit in Europe but are struggling to replicate that success in the US. Our approach is direct, data-driven, and focused on one outcome: a repeatable GTM system that works.
RCO is a GTM consultancy helping European B2B SaaS companies (€3M-€15M ARR) crack the US market. We specialize in diagnosing what's actually broken in your sales motion—whether it's your ICP, messaging, process, or people—and building a validated playbook you can hand off to a VP Sales with confidence.
We work with founders in complex markets (RegTech, ESG, Supply Chain, FinTech) who have product-market fit in Europe but are struggling to replicate that success in the US. Our approach is direct, data-driven, and focused on one outcome: a repeatable GTM system that works.
Trusted by:
Trusted by:
Mission & values
We're on a mission…
…to help European founders scale their US sales motion without burning €250k-€400k on the wrong hire.
Direct
We tell you what's broken, not what you want to hear. No fluff, no buzzwords—just honest diagnosis and clear next steps.
Practical
Our playbooks are built to be executed. You get a documented system, not a 100-page strategy deck collecting dust.
Founder-Led
We work with founders who are still involved in GTM. We don't replace your team; we upgrade it.
Outcome-Focused
Success is a validated motion and a confident VP Sales hire. Everything we do ladders to that.
Mission & values
We're on a mission…
…to help European founders scale their US sales motion without burning €250k-€400k on the wrong hire.
Direct
We tell you what's broken, not what you want to hear. No fluff, no buzzwords—just honest diagnosis and clear next steps.
Practical
Our playbooks are built to be executed. You get a documented system, not a 100-page strategy deck collecting dust.
Founder-Led
We work with founders who are still involved in GTM. We don't replace your team; we upgrade it.
Outcome-Focused
Success is a validated motion and a confident VP Sales hire. Everything we do ladders to that.
Mission & values
We're on a mission…
…to help European founders scale their US sales motion without burning €250k-€400k on the wrong hire.
Direct
We tell you what's broken, not what you want to hear. No fluff, no buzzwords—just honest diagnosis and clear next steps.
Practical
Our playbooks are built to be executed. You get a documented system, not a 100-page strategy deck collecting dust.
Founder-Led
We work with founders who are still involved in GTM. We don't replace your team; we upgrade it.
Outcome-Focused
Success is a validated motion and a confident VP Sales hire. Everything we do ladders to that.
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Clients scaled successfully to US market
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We went from founder-led chaos to a repeatable motion in 12 weeks. Sam's diagnosis saved us from hiring the wrong VP Sales and burning €300k on a broken system. Now we have a playbook we can actually scale.
H. Reid
NDA
We went from founder-led chaos to a repeatable motion in 12 weeks. Sam's diagnosis saved us from hiring the wrong VP Sales and burning €300k on a broken system. Now we have a playbook we can actually scale.
H. Reid
NDA
We went from founder-led chaos to a repeatable motion in 12 weeks. Sam's diagnosis saved us from hiring the wrong VP Sales and burning €300k on a broken system. Now we have a playbook we can actually scale.
H. Reid
NDA
Ready to build your US GTM motion?
Book a GTM Working Session to discuss your challenges and explore if a 90-Day Sprint is right for you.
Ready to build your US GTM motion?
Book a GTM Working Session to discuss your challenges and explore if a 90-Day Sprint is right for you.
Ready to build your US GTM motion?
Book a GTM Working Session to discuss your challenges and explore if a 90-Day Sprint is right for you.