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Build a Repeatable US GTM Engine Before Hiring Your VP of Sales

Build a Repeatable US GTM Engine Before Hiring Your VP of Sales

European B2B SaaS founders burn €250k-€400k on the wrong US sales leader. The 90-Day Sales Engine Sprint proves your motion works *before* you make the expensive hire.

Book a GTM Working Session

Book a GTM Working Session

Sales in Usa with GTM strategy consulting
Sales in Usa with GTM strategy consulting
Sales in Usa with GTM strategy consulting

Does This Sound Familiar?

“Our US deals are totally random. Some appear out of nowhere, some die silently, and I don’t really know why.”

“I’m still in the middle of every important deal. If I stop pushing, the pipeline stops moving.”

“I’m scared of hiring a senior leader in the US, giving them a €400k package, and discovering six months later that the motion is still broken and we’ve learned nothing.”

If so, Book Session

Does This Sound Familiar?

We talk to dozens of European founders. Their struggles with US expansion sound eerily similar. They tell us:

“Our US deals are totally random. Some appear out of nowhere, some die silently, and I don’t really know why.”

“I’m still in the middle of every important deal. If I stop pushing, the pipeline stops moving.”

“I’m scared of hiring a senior leader in the US, giving them a €400k package, and discovering six months later that the motion is still broken and we’ve learned nothing.”

If so, Book Session

Does This Sound Familiar?

We talk to dozens of European founders. Their struggles with US expansion sound eerily similar. They tell us:

“Our US deals are totally random. Some appear out of nowhere, some die silently, and I don’t really know why.”

“I’m still in the middle of every important deal. If I stop pushing, the pipeline stops moving.”

“I’m scared of hiring a senior leader in the US, giving them a €400k package, and discovering six months later that the motion is still broken and we’ve learned nothing.”

If so, Book Session

The 90-Day Sales Engine Sprint

Instead of guessing, we use a proven, three-phase process to diagnose your real problem, build your GTM engine, and prove it works in the real world.

Phase 1: Diagnose & Align (Weeks 1-3)

We don't start building until we know what's broken. We conduct a deep diagnosis of your current GTM to identify the root cause of your challenges. Is it your ICP, messaging, process, or people? You will get a clear, unbiased answer.

Phase 2: Design & Install (Weeks 3-8)

Based on the diagnosis, we design and install the core components of your sales engine. This includes refining your ICP and narrative, building a disciplined sales process, and establishing an operating rhythm for your team.

Phase 3: Co-Sell & Refine (Weeks 8-12)

We don't just give you a plan; we help you execute it. We work side-by-side with you to run live sales cycles, testing and refining the system in real-time. You finish with a validated GTM playbook and the confidence to scale.

Disign and Install the processes of European SaaS US expansion

Phase 2: Design & Install (Weeks 3-8)

Based on the diagnosis, we design and install the core components of your sales engine. This includes refining your ICP and narrative, building a disciplined sales process, and establishing an operating rhythm for your team.

Phase 3: Co-Sell & Refine (Weeks 8-12)

We don't just give you a plan; we help you execute it. We work side-by-side with you to run live sales cycles, testing and refining the system in real-time. You finish with a validated GTM playbook and the confidence to scale.

Avoid Costly Mistakes

Proven Method

Proven methods of ICP definition consulting

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Happy clients

Testimonials

What our clients say

Climate action is a long-term commitment so we're building lasting relationships to match.

Book a GTM Working Session

Testimonials

What our clients say

Climate action is a long-term commitment so we're building lasting relationships to match.

Book a GTM Working Session

Testimonials

What our clients say

Climate action is a long-term commitment so we're building lasting relationships to match.

Book a GTM Working Session

Who we are

Your Bridge Between the European Mindset and the US Market

Sam, the lead architect of the 90-Day Sprint, brings a unique combination of a methodical European approach and hands-on US market execution experience. He has helped companies like Machinio, APAC, and Kelmer Group avoid costly mistakes in their US expansion. RCO is his methodology, packaged into a system designed to scale beyond any single individual.

Trusted by:

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Carbon experts

Impact-obsessed

Headquarters of SaaS revenue growth consulting

Revenue Growth

Impact-obsessed

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Carbon experts

Impact-obsessed

Headquarters of SaaS revenue growth consulting

Revenue Growth

Impact-obsessed

Ready to Pressure-Test Your GTM Motion?

Click below to schedule a call with a carbon expert. Alternatively, drop us a message and we'll respond within 48 hours.

Who we are

Your Bridge Between the European Mindset and the US Market

Sam, the lead architect of the 90-Day Sprint, brings a unique combination of a methodical European approach and hands-on US market execution experience. He has helped companies like Machinio, APAC, and Kelmer Group avoid costly mistakes in their US expansion. RCO is his methodology, packaged into a system designed to scale beyond any single individual.

Trusted by:

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Carbon experts

Impact-obsessed

Headquarters of SaaS revenue growth consulting

Revenue Growth

Impact-obsessed

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Carbon experts

Impact-obsessed

Headquarters of SaaS revenue growth consulting

Revenue Growth

Impact-obsessed

Ready to Pressure-Test Your GTM Motion?

Book a complimentary 25-minute GTM Working Session. This is not a sales call. We will map out your current situation, identify your single biggest bottleneck, and determine if the 90-Day Sprint makes sense for you.

Close-up of a green palm leaf with intricate veining and texture, showcasing rich shades of green.
Close-up of a green palm leaf with intricate veining and texture, showcasing rich shades of green.

Who we are

Your Bridge Between the European Mindset and the US Market

Sam, the lead architect of the 90-Day Sprint, brings a unique combination of a methodical European approach and hands-on US market execution experience. He has helped companies like Machinio, APAC, and Kelmer Group avoid costly mistakes in their US expansion. RCO is his methodology, packaged into a system designed to scale beyond any single individual.

Trusted by:

Headquarters of SaaS revenue growth consulting

Revenue Growth

Impact-obsessed

Ready to Pressure-Test Your GTM Motion?

Book a complimentary 25-minute GTM Working Session. This is not a sales call. We will map out your current situation, identify your single biggest bottleneck, and determine if the 90-Day Sprint makes sense for you.

Close-up of a green palm leaf with intricate veining and texture, showcasing rich shades of green.

FAQ

Frequently asked questions

Here are the top questions our clients ask before getting started.

Who is this sprint for?

The 90-Day Sprint is designed for European B2B SaaS founders (€3M-€15M ARR) in complex markets like RegTech, ESG, Supply Chain, or FinTech who are preparing for or struggling with their first serious US GTM. If this sounds like you, keep reading.

What if we're below €3M ARR or above €15M?

The €3M-€15M range is where we see the most success. Below €3M, you may not have enough traction to validate a US motion. Above €15M, you likely already have GTM infrastructure in place. But if you're close, book a GTM Working Session—we can discuss if it makes sense.

Our sales are no longer founder-led. Can you still help?

The sprint works best when the founder is still involved in GTM strategy. If you're bringing in a new VP Sales and want to set them up for success, or if your current VP Sales is struggling to build repeatable motion, we can help. Otherwise, you may not be the right fit.

How do we know if we actually need this sprint?

f any of these sound familiar, you probably do: your US deals are unpredictable, your pipeline is lumpy, you're still closing most deals yourself, or you can't explain why some deals win and others lose. A GTM Working Session will clarify this.

We're UK-based, not EU. Does that matter?

No. We work with European and UK-based companies. The principle is the same: you understand the European market and need help cracking the US market.

What if we don't match all five criteria?

The criteria are guidelines, not gatekeeping. If you match 4 out of 5, book a GTM Working Session. We'll be honest about whether we can help. It's better to have a real conversation than to self-select out.

How do we know if we truly have a "repeatable motion" problem?

If you're asking this question, you probably do. Signs include: deals are unpredictable, pipeline is lumpy, you're still closing most deals yourself, or you can't explain why some deals win and others lose. A GTM Working Session will clarify this.